Branding off leash
One of the most colourful brand development projects we’ve had the opportunity to undertake was the branding for Dogtastic, a London-based veterinary club start-up. We created a thorough and strategic brand identity from logo, colours, and fonts through to custom icons and a unique illustrative style to help them stand out in their industry.
Three is better than one
This final iteration of the logo, really popped because of the 3 different dogs, each one conveying a specific message or emotion. The Dominant Dog face is very friendly, and upon further investigation you can see that it is constructed out of two dogs meeting face to face. The idea was to welcome the users in and nod to the idea of meeting and coming together to create a dog community.
Fun, fun, fun.
Our client really wanted to push for the idea of fun with their branding so we used bright colors, flowy shapes, and an overall identity that screams ‘come say hi to me’! We made Dogtastic feel like an exciting, fun community that everyone would want to be a part of.